HOME | Small Frys, Toy Store, San Francisco

Since 1984, Small Frys has been outfitting the babies and kids of San Francisco with wonderful clothing and accessories. Our family-owned and operated store carries a variety of California brands and a carefully curated collection of international brands for babies and children.  The store features sizes from Preemie to kids size 10 and we usually have in stock the most sought after items on mom’s shower registry.

If you are looking for a special gift for that new baby or special child in your life, come visit us in person, or call us 7 days a week at (415) 648-3954. We’ll take it from there. Gift Certificates are also available.




What’s New

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Stop in to check out  the latest release from locally designed TEA collection from baby to size 12 as well as the popular international brands from around the world,  including Mayoral, Petite Lem,  Kanz, 3 Pommes and Catamini

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We have those frequently requested Registry items in stock,  Sophie the Giraffe, a large selection of Organic lines, as well as the ever popular footies from Kickee Pants and Kissy Kissy. We stock Aden and Anais swaddles, Halo sleep sacks, skin products from Mustela and Boon feeding items.



Halo SleepSack Wearable Micro-Fleece Blanket



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Our staff will help fit your little one with soft soles from Robeez, as well as See Kai Run first walkers and shoes from size 4-13 as well as Native water shoes and rain boots.





San Francisco Gear

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Come check out our in stock collection of San Francisco clothing and  books







Toys and Playmobil


Toys in our store include the well-known European brand of kids favorite, Playmobil, the  California based Green Toys, which are all made from recycled plastic, and  soft toys for babies from Lamaze and Skip Hop.


Green Toys

Green Toys



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Ever popular and sought after Zutano snap cozie booties and hats as well as their cozie jackets and matching pants and shirts are a favorite of new moms.






We love the Baby Jogger City Mini, one hand fold stroller which is the most popular stroller for moms in Noe Valley.  We think that Ergo and Baby K’tan carriers are the must have bests and love Skip Hop’s  Diaper bags.





Angel Dear Lovies and Woombies and bibs


Babies love lovies! Moms love Woombies and everyone appreciates the great selection of bibs we keep in stock

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We also make sure that Chewbeads necklaces, I PLAY swim diapers and sun shirts, Babiator sunglasses, goggles and BANZ ear protectors are also in stock year round.  We love American made Widgeon baby jackets which were invented by a Noe Valley mom, and also love the fun and whimsical Luna Leggings tutu’s which are also made by a local company.








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Skip Hop Zoo Packs and Zoo Lunchies

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Skip Hop Zoo Packs are the perfect size for little kids. Besides being so cute, the Zoo Packs are quite functional with thoughtful features including:
  • Padded, adjustable straps
  • Insulated pouch for snacks
  • Mesh bottle pocket
  • Write-on name tag (inside)
  • Fun matching zipper-pull
  • Extra pockets for pencils