4066- 24th Street, between Castro & Noe, San Francisco (415) 648-3954



Carol Yenne is the owner of Small Frys Children Store. Carol and her Husband, Bill, have lived in the Noe Valley neighborhood of San Francisco since 1974. Prior to purchasing Small Frys in 1991, Carol worked for Levi Strauss & Co. for twenty years gaining experience within their Merchandising, Operations, Consumer Affairs and Legal departments.

Carol had always wanted to have her own children's retail store and thought her own neighborhood of Noe Valley was the perfect location. Small Frys became the store where local Noe Valleyans could stop by just to say “Hi” or use the changing table. Her involvement in Noe Valley has extended beyond her storefront and she has always been very involved in making the neighborhood a better place. Her children and grandchildren have all been raised in Noe Valley, which has been a big motivation for her business.

Over, ten years ago her eldest daughter, Azia, stepped into the role of Manager and Lead Buyer. With three children of her own, two girls and a boy, Azia is quite aware of the needs of parents and gift givers alike. Today, the two of them can be found on most weekdays busy helping some of the best customers in the city!

Since 1984, Small Frys has been outfitting the babies and kids of San Francisco with wonderful clothing & accessories.

We carry a variety of California brands, including Cach-Cach, City Threads, Le Top, Tea, and Green Toys. We also feature a great selection of seasonal clothing from Catamini, Petit Lem, Krickets, 3 Pommes, and the classic American brand, Osh-Kosh B'gosh. We also carry footwear from See Kai Run and Robeez footwear.

We stock the most sought after baby carriers, Baby Bjorn, Baby K'Tan, Moby Wraps and Ergo carriers. As well as Skip Hop and Petunia Pickle Bottom diaper bags and JJ Cole Bundle Me stroller items.

We have a very diverse selection of Organic clothing and accessories. And feature skin care products from top brands such as Mustela and Noodle & Boo. If you are looking for swaddle items, Halo Sleepsacks, Woombies, Aden and Anais Muslin, Little Giraffe, Dara, or Miracle Blankets give us a call.

All of our toys come from highly rated companies such as, Manhattan, Tiny Love, Gund, Taggies, Haba, Apple Park and Kushies. Popular gift items include Bebe Au Lait brand "Hooter Hiders", Trumpette Socks, San Francisco embroidered hats as well as baby rompers and bodysuits, featuring Bob Marley and Johnny Cash.

We also carry a good selection of Preemie clothing for the tiniest babies. Our children's clothing goes up to size 8-10 and Special occasion Christening and Baptism items can be special ordered.

If you are looking for a special gift for that new baby or special child in your life, come visit us in person, or contact us at smallfrys.com. or call us 7 days a week at 415-648-3954. We'll take it from there. Gift Certificates also available.







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